Life OK, Hindi GEC's newest brand will go on air this Sunday, Dec. 18.
Recognising the importance of youth, the brand will be launched via a week long digital engagement plan and the biggest online concert ever with an 8 hour long Life OK Rockathon exclusively for the web.
'Life OK', is a brand new entertainment channel that celebrates life. Eminent rock bands and artists will jam it up only for the web audience to present the new TV channel on 18th December from 12 noon-8 pm.
Shankar Ehsaan Loy, Euphoria, Agni, Shaa'ir and Funk, Indus Creed will come together for the Mahadev rockathon to launch the new 'Life Ok' channel. The musical duo of Salim Sulaiman, Kailash Kher and the talented Shilpa Rao will also enthrall the audience.